Gracetown- San Cisco

Photo provided by neverenoughnotes.co.uk.

Photo provided by neverenoughnotes.co.uk.

By Haley Reid, Senior Assistant Editor

Rating: Three and a half out of 5 stars

The band San Cisco has a vibe that has been sending indie pop junkies to a far away hipster beach party since 2009.

The Australian quartet dropped its sophomore album on March 6.

Gracetown offers an airy, summer vibe that’s repetitive in today’s alternative scene, but it’s done impeccably. The album’s songs vary between deep beats and light synth rhythms. It’s an album with dance potential, but it doubles as a perfect backdrop to a listener’s day.

“Skool” stands out as a lazy man’s love song. Singer Jordie Davieson vocalizes his dislike for academics and his contrasting feelings for his love in an extended metaphor. It verges on cheesy, but the romantic lyrics backed by Beach Boy-esque ooh’s and aah’s and the touch of xylophone create a layer of irresistibility.

The album is laced with creative genius.

The heart of it lies within the beats and sweet guitar tones. Major chords are abundant throughout the album. The lyrics are quintessential beach bum love lines. Most don’t stand out as special, but the feel-good swaying beats carry Gracetown to the most played list. “Too Much Time Together,” along with many of the album’s other tunes, mirrors the catchy songs typically heard on an Apple commercial — those songs that replay in your head for weeks, and you can’t remember where you heard them.

The downside: many of these songs blend together. The album is one giant, indie pop blur. It’s difficult to decipher one song from another. It’s one to keep on repeat during a mindless beach day, but when looking to delve deep into the music, it’s somewhat shallow.

The band’s aesthetic is a beachy and minimalistic. Female vocalist Scarlett Stevens rocks long ombre locks and a girly hipster grunge style. The men of San Cisco sport a California-esque, carefree look. These are the guys every Coachella-inspired indie wannabe strives to be. Their album artwork is vibrant, colorful and simple. Style alone is enough to attract a following.

Sadly, aesthetics aren’t everything.

Gracetown fails to create something divergent from the seemingly uniform alternative genre today. This album would be far more innovative if it hadn’t already been attempted by 100 other surfer dudes with floppy hair. With that being said, San Cisco’s tunes are much better executed than the rest of these copycats.

Next time, let’s see the envelope pushed even further out of this alternative bubble of similarity.

(Three and a half stars)