Despite having been launched by Paramore frontwoman Hayley Williams in 2016, the Good Dye Young hair dye brand has only recently gained traction in the world of social media. It has been especially popular on TikTok— where most of today’s trends are born. When they popped up on my “For You” page, displaying vegan and cruelty-free ingredients, I was hooked. Although, it wasn’t as easy to find online like some other big-name brands. I had to do some digging.

Turns out, Sally’s and Amazon were the answers. After a quick trip to Sally’s, I got a box of Good Dye Young hair lightener retailing for $15.99 and a tube of their Peach Fuzz hair dye for $17.99. Each of the boxes included detailed instructions of how to use the products, which was super helpful as a beginner.

I started with the lightener on the bottom half of my hair. The packets it came with were easy to mix and included everything I needed. My natural hair color is a light brown shade, so it only took 20 minutes for my hair to reach the yellow-blonde base I was going for. Fortunately, the strong odor I had expected from the lightener wasn’t as pungent as I had anticipated, which was a pleasant surprise. I washed the lightener out successfully with shampoo and conditioner, dried my hair and moved on to the dye.

The hair dye came in a simple, squeezable tube. After applying the dye to my hair easily with a pair of gloves, I let it sit for around 30 minutes. In the end, my hair became a fun peach color.

So far, it has held well through showers and activity, so I expect it to hold for a while. I absolutely love the color I was left with. I would recommend the brand to anyone sick of using harmful chemicals or irresponsibly sourced ingredients in their hair. The product definitely deserves a 5/5 rating, so, I guess the good do dye young.