On March 1, Rihanna received $6 million to perform at a wedding in India, prompting consideration of capitalism’s role in society. This has formed questions into how consumers determine how to spend their money, and capitalism’s influence on the music industry.
Making the connection between capitalism and entertainment, global issues teacher Daniel Gilleran believes that consumers are willing to spend their money on celebrity performances just because they can.
“I think when you come down to it economically, it’s like supply and demand,” Gilleran said. “She has a certain skill set that is in high demand and they’re willing to pay her for it, so why not?”
There may have also been ulterior reasons for Rihanna’s performance, according to student teacher Donald Hightower, as he believes that it was a good business move for Rihanna to make.
“It wasn’t only a performance, it was a way of making deals,” Hightower said. “To me, I think it’s amazing that she’s able to integrate her business with her hobby of making music.”
While Rihanna’s private performance at the wedding garnered both criticism and praise, it also highlights the growing trend of artists participating in exclusive events. Beyoncé is well known for her extravagant performances like her performance at Atlantis the Royal Hotel for their opening in Dubai in 2023. The performance sets an example that may reshape audience expectations for future artists.
“I think the big thing with both of the shows was for one, Beyonce has been touring and she does all the things that a superstar does, while Rihanna recently hasn’t toured,” Hightower said. “I think there’s an amount of fans that feel like she was only catering to the business aspects of it and losing touch with her fans.”
The line between entertainment and business remains blurred, and the growing popularity of private shows for big checks highlights the influence of capitalism. Rihanna’s performance is an example of the constant impact of economic forces on the music industry. Sharing similar feelings, senior Rheya Dixon feels that performers like Rihanna and Beyoncé may taint the uniqueness of other artists’ performances.
“There is totally a difference, and higher expectations for others in the entertainment industry,” Dixon said.
