New album revives Gomez’s image

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By Jennifer Kusch, Managing Editor

Another Disney princess has arrived. While she hasn’t lost either of her heels or met her own Prince Charming, Selena Gomez is carrying on the Disney dynasty with her new album Revival.

Gomez is counted among the ranks of this decade’s own modern royalty, Disney alums with the star power needed to launch themselves from the world of teeny-bop into a new medium: grown-up pop.

While she doesn’t have the controversy of Cyrus or the feel-good backstory of Lovato, Gomez hasn’t needed the tumultuous rise to fame to prove her worth. Rather, she has proven herself impervious to it, even after dating bad boy Justin Bieber.

This album marks yet another transition in the crooner’s career. Her second set since breaking up with backup band “The Scene” and her sixth album as of yet, Gomez is once again remolding her sound. Transcending the angsty EDM beats of 2013’s Stars Dance, the 23-year-old is starting to act her age.

Her album straddles a middle ground, not quite the stick-it-to-the-man mess of Cyrus’ creation or the empowering albums of Lovato. Her songs flow easily into one another, and the album is balanced with edgy mixes likes “Good for You,” featuring A$AP Rocky, and pop hits like “I Want You to Know.

Her songs contain well-edited depth, and bubble like ethereal champagne. They are light and airy, and the quality lent by their edits give them a fleeting sound that will make you want to replay them again and again. Her voice takes on a versatile quality, and her husky tone shines. While her voice is malleable, it lacks any wow factor. Some stars don’t need it just look at Taylor Swift. However, Gomez doesn’t have the cutting, original lyrics or megawatt personality needed to hide the glare of a limited range and lack of technique. Auto-tune and editing blur her voice too often, yet she doesn’t seem to be trying too hard. It’s a catch-22, but her limited vocals give her an easy-going quality not unlike Swift (circa 1989) and Lana del Rey.

This album has its faults and often seems too generic for a star needing to break out from her post-Disney image. However, Revival is a step in the right direction for Gomez, and breathes life into a career stunted by imitation.

Her lyrics emphasize her new image. She croons about how she “is reborn in every moment” and is ready to “butterfly”. She is attempting to shed the image laid on herself by years of creative micromanagement, and the album does feel more raw. This collection feels like a sturdy starting point for Gomez, from which she can launch her adult career free from the things that once so clearly defined her Disney and Beiber.   

This album has a handful of powerful songs that will carry Gomez’s independent career for a while longer. She still needs to break away from the imitation game and produce a sound that is uniquely her own. Until then, Revival does its job at securing Gomez’s standing at the top of the world of pop.